Jonathan D'Mello, Designer of Visual Communication
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Syntactics

January 27th, 2010

In language, the way sentences are formed from words and phrases is syntactics. They are a set of rules that govern the use of grammar and language. In the structure that is our language, syntax provides consistency by establishing relationships in-between components and between components and the whole.

In the language of design, the syntax is the overall structure of a product. In graphic design, it is the grid, the typography, the imagery.

Syntactics is also the name of the WordPress theme used on this site.

My reasons and objectives for this design:

  • Because the internet has too many links.
  • Because I’m O.C.D. (aren’t we all?)
  • Because rules should dictate what a design should do. More broader the rules, the more concise and hence, better the result.
  • I believe in minimum contrast with maximum clarity
  • I believe in as little disturbance as possible, pushing white space around until  it fits where I want it to be.
  • I believe in imperfection
  • I believe in perfection through imperfection. Because we are never right the first time
  • I like color, but not too much.
  • I believe in art, I may not like it.



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